The Puff Count Competition Is Upgraded: High-puff Vape Reach A New Height Level

In the development history of the e-cigarette industry, people have been focused on continuously upgrading the number of puffs. At first, when disposable vape just came to the fore, the puff volume of more than a thousand was enough to attract consumers' attention, which became a major advantage over traditional e-cigarettes. However, as time went by, consumers' expectations for usage time and cost-effectiveness continued to rise, which prompted manufacturers to speed up increasing the number of puffs.

 

Today, the upgrade of the number of e-cigarette puffs has entered a new stage. Since the launch of some 40,000 puffs products in the first half of the year, many people have predicted that the era of 50,000 puffs is about to come. Facts have proved that everyone's guess is correct. Recently, 50,000 puffs of e-cigarette products have gradually come into people's view, and competition in the number of e-cigarette puffs has begun.

 

As 2024 enters its last quarter, the competition in the U.S. e-cigarette market over the number of puffs still shows no signs of stopping. The Super Luckee 45000 previously launched by the e-cigarette brand luckeevape has approximately 45,000 puffs and 50 ml of pre-filled e-liquid. At the time, industry analysts predicted that the product might be the disposable e-cigarette product with the largest number of puffs currently on the U.S. market.

 

 

increasing diversification of market demand, major brands have tried their best to stand out in this fierce competition.

 

From the gradual advancement of 2,000 to 3,000 puffs, to the current 30,000 to 40,000 puffs of products on the market, the competition for puff count has entered a white-hot stage. Brands are no longer satisfied with just providing a basic smoking experience; instead, they use puff count as one of the key indicators to measure product competitiveness.

 

To achieve a higher number of puffs, it has made significant research and development investments in battery life, e-liquid capacity, and atomization technology.

 

In addition to the number of puffs, in the past six months, many companies and brands have launched vape products with "3D curved screens". The 3D screen design is novel, and the curved shape breaks the limitations of the plane, with better visual effects. At the same time, it also greatly enhances the user's interactive experience, can display various information, and facilitates operation.

 

It was initially popularized by Geek Bar Pulse X, the "first 3D curved screen" e-cigarette launched by GEEK BAR. In the product promotion, it was called the world's first e-cigarette equipped with "screen technology". In addition to having a 3D animation display covering the entire surface and sides, it can also monitor the battery power, suction mode, and e-liquid content in real-time.

 

 

Recently, we have noticed several disposable vape products with super large puffs and 3D curved screens. Kanger SUBOX 50000 and Ultra 50K both have a puffing experience of about 50,000 puffs. They are far ahead in terms of puffs and provide a super long service life.

 

 

It is understood that Kanger SUBOX 50000 is a new type of disposable vape product launched by Shenzhen Kanger Technology Co., Ltd. in the US market. In addition to having an ultra-large number of puffs of 50,000 times, it also has a large capacity of 40ml of e-liquid and a low nicotine concentration of 0.35%.

 

The setting of low nicotine concentration not only meets the basic needs of some consumers for tobacco taste and smoking habits but also reduces the risk of excessive nicotine intake to a certain extent, providing a relatively healthier choice for consumers who want to quit smoking or want to reduce nicotine dependence.

 

In addition, Kanger SUBOX 50000 also uses a 3D curved digital display screen in its appearance design, which can display the remaining oil, battery power, and current suction mode in real-time. Users can switch between different suction modes through the button at the bottom of the product.

The Ultra 50K disposable e-cigarette launched by NEXA in the US market also has 50,000 puffs and a 3D curved screen design and has 20ml of e-liquid and a nicotine concentration of 5% (50mg).

 

There are two modes to choose from for other puff counts, one is about 50,000 times (normal mode), and the other is 30,000 times (turbo mode). It also has 15 flavors to meet the needs of different people.

 

 

 

As more and more e-cigarette products with larger puff counts are launched one after another, many people in the industry are lamenting that they are "too curled". Will the number of puffs of e-cigarettes be increased to 60,000 or even 70,000 next time? We don't know this question, but we will continue to pay attention to the dynamics of the industry.

 

The future development trend of super-long-puff e-cigarettes is full of opportunities but also faces many challenges. On the one hand, it is expected to continue to attract consumers who pursue convenience and cost-effectiveness with its super-long use time, and further expand its market share. At the same time, with the continuous innovation of technology, it may achieve greater breakthroughs in taste optimization, health protection, and intelligent experience, bringing users more excellent enjoyment.

 

On the other hand, it also needs to deal with the increasingly stringent regulatory environment and consumers' continued concern about health impacts. Only by constantly innovating under the premise of complying with regulatory requirements and protecting the health of users can this type of ultra-large puff e-cigarettes move forward steadily in the future market wave and write their own development chapter.